Heid was founded on a simple principle. To enable early stage tech companies to build a winning market strategy as early as possible. Often this is neglected or not possible until you grow bigger. But the sooner you can do it, the better your chance of thriving in the market.
Barry Lane
Founder & Consultant
Barry is a Product Marketer and Strategist with 15+ years experience of building, launching and marketing products for high growth companies.
The first phase of Barry’s career spanned 14 years at the highly successful global research, analytics & consultancy company Wood Mackenzie. Starting in technical data roles, Barry progressed to become integral in the development and launch of a large portfolio of subscription products.
In 2017 Barry joined Peak, an AI platform startup serving retail and consumer goods customers. He used his broad skillset and experience to develop the presales, product marketing and product operations teams, before focusing on Peak’s market strategy.