Services.

Stategy and Advice to help you thrive.

Market & Competitor Landscape

A deep-dive analysis of the external market. Identify the size of the opportunity for your product, the emerging trends you can leverage, and map out the potential competitors of all shapes and sizes.

Positioning & Messaging

Develop clear and impactful positioning. Define who you truly are, who you serve and what you offer. Then create a compelling messaging framework to articulate the unique benefits you offer and the value you deliver to customers.

Pricing & Packaging

Develop clear and impactful positioning. Understand who you truly are, what needs you serve and who for. Then create a compelling messaging framework the articulate the unique benefits you offer and the value you deliver to customers.

Analyst Relations

Engaging and influencing analysts becomes important once you reach a certain stage. Doing so effectively is not easy. It requires skill and knowhow. We will help you develop an analyst relations strategy and coach and advise you on how to effectively engage with analysts.

In the spirit of agile, each module is delivered as an 8 hour sprint (elapsed time).
For deeper dives, we run multiple sprints.

Typical sprint structure

  • 1 hour discovery and scoping (you + us)

  • 5 hours research and ideation (just us!)

  • 2 hours presentation and action planning. (you + us)

Getting started

  1. Introductory call to understand your current needs

  2. Heid has a think. Then present back our initial thoughts and suggested actions.

  3. We jointly agree one or more modules of work to jump start your market strategy.